Igor Tomko – Product Designer 16+ exp in SaaS, AI, Mobile

Behavior Design Framework

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Behavior

Design Framework

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For Founders, PMs & Designers

Stop user bleed,

Start engineering retention.

Complete Behavior-Design framework to fix retention leaks, double day‑7 retention, and turn usage into habit

Get Full Access

The Awakening (Free)

Instant access to web playbook, references library, checklists

For Founders, PMs & Designers

Stop user bleed,

Start engineering retention.

Complete Behavior-Design framework to fix retention leaks, double day‑7 retention, and turn usage into habit

Get Full Access

The Awakening (Free)

Instant access to web playbook, references library, checklists

For Founders, PMs & Designers

Stop user bleed,

Start engineering retention.

Complete Behavior-Design framework to fix retention leaks, double day‑7 retention, and turn usage into habit

Get Full Access

The Awakening (Free)

Instant access to web playbook,
references library, checklists

Built on principles from
behavioral research at

Built on principles from behavioral research at

You are stuck in the Feature Factory Trap

Everyone is working hard, but the metrics aren't moving.
Stop blaming the feature. Blame the approach.

The Leaking Bucket

You just spent $5000 on ads to acquire new users. But 70% of them churn within the first 7 days. You don't need more traffic. You need to fix the hole in the bottom.

The Leaking Bucket

You just spent $5000 on ads to acquire new users. But 70% of them churn within the first 7 days. You don't need more traffic. You need to fix the hole in the bottom.

The Leaking Bucket

You just spent $5000 on ads to acquire new users. But 70% of them churn within the first 7 days. You don't need more traffic. You need to fix the hole in the bottom.

The feature factory

Founders demand growth. PMs ship features faster. Designers polish pixels. Everyone is working hard, but the metrics aren't moving. Because you are building for Screens, not for Brains.

The feature factory

Founders demand growth. PMs ship features faster. Designers polish pixels. Everyone is working hard, but the metrics aren't moving. Because you are building for Screens, not for Brains.

The feature factory

Founders demand growth. PMs ship features faster. Designers polish pixels. Everyone is working hard, but the metrics aren't moving. Because you are building for Screens, not for Brains.

Dashboard Blindness

The dashboard screams red: "60% Drop-off at Checkout". You made ton's A/B tests but nothing changes. Data tells you where users died. It never tells you why they were scared.

Dashboard Blindness

The dashboard screams red: "60% Drop-off at Checkout". You made ton's A/B tests but nothing changes. Data tells you where users died. It never tells you why they were scared.

Dashboard Blindness

The dashboard screams red: "60% Drop-off at Checkout". You made ton's A/B tests but nothing changes. Data tells you where users died. It never tells you why they were scared.

The Designer Trap

Making interfaces "beauty & clean" when users actually need them to be "persuasive".

The Designer Trap

Making interfaces "beauty & clean" when users actually need them to be "persuasive".

The Designer Trap

Making interfaces "beauty & clean" when users actually need them to be "persuasive".

Don't hope for retention.
Engineer it.

We reverse-engineered the retention mechanics of TikTok and Duolingo into a repeatable 4-step framework.

01. The Trigger Architecture

Don't spam. Design cues that align with the user's internal itch. We map triggers to moments of highest ability.

02. The Action Threshold

Use the Fogg Model to debug friction. If users don't click, it’s not always "low interest" it’s usually "high effort."

03. The Dopamine Loop

Predictable rewards are boring. We use Variable Reward schedules (Ratio vs Interval) to keep the brain engaged.

04. The Investment Lock-in

The more they use it, the harder it is to leave. We design "Stored Value" systems that increase switching costs.

His key qualities are a strong problem focus, a drive to find the perfect solution, and high execution speed. Igor works equally well on interface design and long-term strategy.

Pavel Burtsev

CPO at GrowFood

His key qualities are a strong problem focus, a drive to find the perfect solution, and high execution speed. Igor works equally well on interface design and long-term strategy.

Pavel Burtsev

CPO at GrowFood

His key qualities are a strong problem focus, a drive to find the perfect solution, and high execution speed. Igor works equally well on interface design and long-term strategy.

Pavel Burtsev

CPO at GrowFood

what’s inside.

Instant access to web playbook, PDF, checklists, scripts

Component 1: The Diagnostic Core

Behavior Design Foundation

Stop arguing about "bad design." Pinpoint scientifically why users aren't clicking: is it low motivation, high friction, or a missing trigger?

1 hour to read

Buy $39

Component 2: The Neuro-Copywriting Vault

Perception Psychology

Rewrite your H1s and CTAs in 15 minutes using patterns proved to trigger action. No creative writing skills needed.

1 hour to read

Buy $39

Component 3: The Retention Architect

Habit Formation

Map out the user's journey from "Day 1 Tourist" to "Day 30 Habit." Design triggers that feel like help, not spam.

1 hour to read

Buy $39

Component 4: The Game Economy Model

Gamification Playbook

The exact math model to balance your economy. Ensure users stay challenged without getting bored or anxious.

1 hour to read

Buy $39

Component 5: The "Growth Without Guilt" Shield

Ethics & Al Personalization

Scale aggressively without destroying user trust. A safety check to keep you GDPR-compliant and ethical.

1 hour to read

Buy $39

Complete Behavior Design System

All 5 Playbooks (PDF & Notion)

Buy $119

Bonus 1: 30 Copywriting "Psych" Templates

Bonus 2: UX Audit Checklist

14-Day Money-Back Guarantee

If you don’t see a meaningful information – refund 100%, no questions.

real results, real fast.

Meditation app

Day‑7 retention +22 % in 28 days

Fin‑tech SaaS

Onboarding completion +31 % after two copy tweaks

Ed‑tech platform

Daily streak feature boosted DAU +18 %

Stop user bleed,

Start engineering retention.

Stop user bleed,

Start engineering retention.

Stop user bleed,

Start engineering retention.

You are stuck in the Feature Factory Trap

The Leaking Bucket

The Leaking Bucket

The Leaking Bucket

The feature factory

The feature factory

The feature factory

Dashboard Blindness

Dashboard Blindness

Dashboard Blindness

The Designer Trap

The Designer Trap

The Designer Trap

Don't hope for retention. Engineer it.

what’s inside.

Behavior Design Foundation

Perception Psychology

Habit Formation

Gamification Playbook

Ethics & Al Personalization

Complete Behavior Design System

real results, real fast.

Meditation app

Fin‑tech SaaS

Ed‑tech platform

Don't hope for retention.
Engineer it.