For Founders, PMs & Designers
Stop user bleed,
Start engineering retention.
Complete Behavior-Design framework to fix retention leaks, double day‑7 retention, and turn usage into habit
60+ chapters in 8 immersive modules for complete immersion
A concentrate of 10,000 research hours and 16+ years of Igor's experience
Lifetime access to ready-made templates, checklists, and frameworks
Apply changes to your product immediately after each chapter
For Founders, PMs & Designers
Stop user bleed,
Start engineering retention.
Complete Behavior-Design framework to fix retention leaks, double day‑7 retention, and turn usage into habit
60+ chapters in 8 immersive modules for complete immersion
A concentrate of 10,000 research hours and 16+ years of Igor's experience
Lifetime access to ready-made templates, checklists, and frameworks
Apply changes to your product immediately after each chapter
For Founders, PMs & Designers
Stop user bleed,
Start engineering retention.
Complete Behavior-Design framework to fix retention leaks, double day‑7 retention, and turn usage into habit
60+ chapters in 8 immersive modules for complete immersion
A concentrate of 10,000 research hours and 16+ years of Igor's experience
Lifetime access to ready-made templates, checklists, and frameworks
Apply changes to your product immediately after each chapter
Built on principles from behavioral research at
Built on principles from behavioral research at
Built on principles from 10k hours
behavioral research at
You're pushing hard, but growth has stalled
The Leaking Bucket
You spend $5,000 on ads, but 70% of users churn within a week. You don't need more traffic. You need to plug the hole that is draining your money.
Module 08.
The Leaking Bucket
You spend $5,000 on ads, but 70% of users churn within a week. You don't need more traffic. You need to plug the hole that is draining your money.
Module 08.
The Leaking Bucket
You spend $5,000 on ads, but 70% of users churn within a week. You don't need more traffic. You need to plug the hole that is draining your money.
Module 08.
Unprofitable Polish
It's pixel-perfect, but buying feels complicated.. The user feels stupid and leaves. Aesthetics without psychology is just decoration.
Module 08.
Unprofitable Polish
It's pixel-perfect, but buying feels complicated.. The user feels stupid and leaves. Aesthetics without psychology is just decoration.
Module 08.
Unprofitable Polish
It's pixel-perfect, but buying feels complicated.. The user feels stupid and leaves. Aesthetics without psychology is just decoration.
Module 08.
Dashboard Blindness
The dashboard screams: 60% drop-off at checkout. But no chart tells you why. You can see the crime scene, but you don't know the killer.
Module 08.
Dashboard Blindness
The dashboard screams: 60% drop-off at checkout. But no chart tells you why. You can see the crime scene, but you don't know the killer.
Module 08.
Dashboard Blindness
The dashboard screams: 60% drop-off at checkout. But no chart tells you why. You can see the crime scene, but you don't know the killer.
Module 08.
The Feature Factory
Everyone is busy: founders demand, PMs ship, designers polish. But the metrics are dead. You are building screens for reports, not value for humans.
Module 08.
The Feature Factory
Everyone is busy: founders demand, PMs ship, designers polish. But the metrics are dead. You are building screens for reports, not value for humans.
Module 08.
The Feature Factory
Everyone is busy: founders demand, PMs ship, designers polish. But the metrics are dead. You are building screens for reports, not value for humans.
Module 08.
Recognize this?
The step-by-step framework to change your mind and product
In 8 weeks, you’ll apply the right behavior principle to improve any product experience.
Module 01
Foundation: The Psychology of Users
Stop thinking in features. Learn to decode the hidden drivers behind every user click using behavioral science.
Module 01
Foundation: The Psychology of Users
Stop thinking in features. Learn to decode the hidden drivers behind every user click using behavioral science.
Module 01
Foundation: The Psychology of Users
Stop thinking in features. Learn to decode the hidden drivers behind every user click using behavioral science.
Module 02
The Engine of Action & Motivation
Ignite the spark of engagement. Learn to trigger user action and reduce friction, even when their motivation is low and cognitive load is critical.
Module 02
The Engine of Action & Motivation
Ignite the spark of engagement. Learn to trigger user action and reduce friction, even when their motivation is low and cognitive load is critical.
Module 02
The Engine of Action & Motivation
Ignite the spark of engagement. Learn to trigger user action and reduce friction, even when their motivation is low and cognitive load is critical.
Module 03
The Architecture of Choice
Cure analysis paralysis. Design environments where the "right" user path feels like the only inevitable destination, not a confusing maze.
Module 03
The Architecture of Choice
Cure analysis paralysis. Design environments where the "right" user path feels like the only inevitable destination, not a confusing maze.
Module 03
The Architecture of Choice
Cure analysis paralysis. Design environments where the "right" user path feels like the only inevitable destination, not a confusing maze.
Module 04
Retention & Habit Formation
Move beyond one-time visits. Forge habit-forming loops that bring users back naturally, creating retention as durable as Mandalorian iron (Beskar).
Module 04
Retention & Habit Formation
Move beyond one-time visits. Forge habit-forming loops that bring users back naturally, creating retention as durable as Mandalorian iron (Beskar).
Module 04
Retention & Habit Formation
Move beyond one-time visits. Forge habit-forming loops that bring users back naturally, creating retention as durable as Mandalorian iron (Beskar).
Module 05
Gamification
Transform routine tasks into a hero's journey. Use intrinsic rewards and progression to drive engagement, avoiding the cheap mind tricks of a street merchant.
Module 05
Gamification
Transform routine tasks into a hero's journey. Use intrinsic rewards and progression to drive engagement, avoiding the cheap mind tricks of a street merchant.
Module 05
Gamification
Transform routine tasks into a hero's journey. Use intrinsic rewards and progression to drive engagement, avoiding the cheap mind tricks of a street merchant.
Module 06
Ethics, AI & The Dark Side
Wield your influence responsibly. Learn to distinguish between helpful persuasion and harmful manipulation to maintain the Balance in an AI-driven world.
Module 06
Ethics, AI & The Dark Side
Wield your influence responsibly. Learn to distinguish between helpful persuasion and harmful manipulation to maintain the Balance in an AI-driven world.
Module 06
Ethics, AI & The Dark Side
Wield your influence responsibly. Learn to distinguish between helpful persuasion and harmful manipulation to maintain the Balance in an AI-driven world.
Module 07
Measurements
Separate blind faith from hard facts. Learn to track behavioral metrics and prove the ROI of your design decisions using the language of data.
Module 07
Measurements
Separate blind faith from hard facts. Learn to track behavioral metrics and prove the ROI of your design decisions using the language of data.
Module 07
Measurements
Separate blind faith from hard facts. Learn to track behavioral metrics and prove the ROI of your design decisions using the language of data.
Module 08
The Final Battle: Launch Strategy & Defense
Apply your framework to a real project. Defend your design decisions against stakeholders with data-driven arguments.
Module 08
The Final Battle: Launch Strategy & Defense
Apply your framework to a real project. Defend your design decisions against stakeholders with data-driven arguments.
Module 08
The Final Battle: Launch Strategy & Defense
Apply your framework to a real project. Defend your design decisions against stakeholders with data-driven arguments.
Learn anytime, anywhere, at your own pace.
His key qualities are a strong problem focus, a drive to find the perfect solution, and high execution speed. Igor works equally well on interface design and long-term strategy.
His key qualities are a strong problem focus, a drive to find the perfect solution, and high execution speed. Igor works equally well on interface design and long-term strategy.
His key qualities are a strong problem focus, a drive to find the perfect solution, and high execution speed. Igor works equally well on interface design and long-term strategy.
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Theory
For beginners
$199
1 year access
8 modules, 60+ chapters
60+ chapters
Self-paced course
Exercise templates
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Theory & Practice
For fast result
$299
Lifetime access
8 modules, 60+ chapters
4 secret chapters
Self-paced course
Exercise templates
Course cheat sheets
Product assessment checklist
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Team
5 seats license
$999
Everything in Theory & Practice, and:
Discount 35%
Company invoice
Team challenges
real results, real fast.
Meditation app
Day‑7 retention +22 % in 28 days
Fin‑tech SaaS
Onboarding completion +31 % after two copy tweaks
Ed‑tech platform
Daily streak feature boosted DAU +18 %