I understand users better than my better half. Successfully launched Manychat mobile app (500k installs, 40k MAU) and had a positive impact on business. Designed MAPS.ME – the best travel offline maps (140M app installs). Founded Storeez.app. I believe most problems can be solved through thoughtful communication.
work experience.
Jan 2025 - Present
Head of Design at Vocal Image
Vocal Image is an AI voice coaching app with 2M+ users, offering personalized plan to improve communication skills.
• Designed streak mechanics with rewards, doubling retention on key post-trial days
• Updated Daily Plan UX to drive action and boost engagement
• Restructured design tokens and aligned with devs
• Introduced design planning, kickoff rituals, and lightweight documentation to speed up delivery and improve team clarity
Nov 2022 - Present
Founder at Storeez.app
Storeez.app is the simple tool to embed interactive web-stories in your website or mobile app.
• Achieved 1nd product of the day on Product Hunt (June 7, 2024);
• Achieved 2nd product of the day on Product Hunt (May 12, 2023);
• Led the development of Storeez.app's MVP with a strong focus on User-centered Design principles;
• Successfully unleashed MVP and acquired first customers.
Jan 2024 - Dec 2024
Head of Design at GrowFood
Grow Food is a subscription-based healthy meal delivery service that allows personalized meal planning. It serves over 10k clients daily.
• Led the creation of a scalable Design System for Grow Food 2.0 and Priem, ensuring brand consistency and reducing design-production time;
• Revamped the user onboarding process, integrating new pricing plans screen, which improved clarity and increased subscription conversion;
• Designed and launched an iOS widget, driving user higher engagement;
• Integrated Apple Health for real-time health data synchronization, enhancing user experience and increasing app retention;
• Optimized the checkout flow, streamlining payment UX.
Feb 2023 - Jan 2024
Lead Designer at Yandex Browser
Free and secure web browser. It is available for Windows, macOS, Android, and iOS devices. The 2nd market share after Chrome in the Eastern-European (19.36%) and 7th in Europe (~1%). Metrics under NDA.
• Introduced user data import, streamlining transitions from other browsers.
• Spearheaded multiple Usability Testing sessions to identify friction points in the user journey across mobile devices;
• Optimized the tab manager, increasing features adoption and enhancing user retention;
• Built a scalable Design System, ensuring consistency across devices;
• Improved multilingual translation functionality, expanding language support and increasing usage;
• Improved translation feature usage and resolved UX issues.
Jan 2020 - Nov 2022
Product Manager at ManyChat
Chat marketing startup | SaaS, B2B, B2C
World-leading Messenger Marketing Platform. 500 Startups-backed. 1.2M customers in 190+ countries.
• Led a mobile team responsible for overseeing research, design, management, and growth;
• Developed a growth strategy for the mobile app, resulting in 500k installs and 40k MAU;
• Delivered different basic features and features for growth activation and retention;
• Led the User Research initiatives to deeply understand mobile user pain points and behaviors;
• Contributed to revenue retention through the mobile app;
• Achieved 2-2.5 times higher user retention for individuals utilizing both the web and mobile applications by designed and tested interaction flows that enhanced Experience Design of mobile app;
• Reduced the cycle time from 40 to 16 days;
• Introduced stories as a communication channel, boosting customer feedback and engagement by 2.5 times and doubled the adoption rate of key features;
• Communicate with the community to drive growth and engagement.
Nov 2018 - Jan 2020
Senior Product Designer at ManyChat
• Developed a design system to synchronize the work of 9 designers, ensuring product consistency;
• Organized and facilitated in-house design meetups, fostering knowledge sharing and collaboration among the design team;
• Participated in the Conversation 2019 (conference) with mobile app MVP.
Jan 2022 - Aug 2022
Senior Product Designer at Compose AI
Contracted for Compose AI, a free Chrome extension that cuts your writing time by 40% with AI-powered autocompletion. Y Combinator-backed.
• Introduced design system and key visual style to streamline user experience;
• Optimized the onboarding process for new users, improving funnel conversion;
• Reworked landing page and materials for Product Hunt launch (5th place in product of the day);
• Designed a visually cohesive and intuitive User Interface for the Compose AI extension;
• Leveraged rapid Prototyping techniques to test new features such as AI-powered autocomplete and contextual command palette;
• Designed innovative features like autocomplete with multiple suggestions, AI-based command palette with shortcuts and snippets, and Google Docs wizard with AI tools.
Jan 2022 - Aug 2022
Senior Product Designer at MAPS.ME
Free, fast, detailed, and utterly offline map for mobile devices.
• TOP-1 in 104 countries;
• TOP-1 Travel app in 154 countries;
• Best Google Play app in 2014 и 2015;
• 120М+ installs (grow the user base by 20 times from 2014 to 2018);
• 10M+ MAU.
• Implemented guidelines and design systems to streamline the design process, resulting in a threefold increase in design delivery speed;
• Redesigned the map style to enhance usability, incorporating contemporary motifs, improved performance, refreshed icons, and additional location data for better navigation;
• Adapted app to the various languages and worldviews, expanding its global reach and user base;
• Upgraded UGC content to the map like as reviews, ratings, wiki-descriptions;
• By adding multiple types of navigation, city transport information, and real-time traffic data, escalated daily usage and enhanced the utility of the app;
• Optimized the hotel search function, driving bookings and revenue;
• Design ad monetization, which brought 8% additional revenue;
• Design map editor that has made significant contributions to the map data of OpenStreetMap. OSM monthly active users have boosted by +60% since April 2016, and overall user base growth dynamics have increased by +83% simultaneously.
education.
Professional Scrum Product Owner I
Apr 2020 (Credential ID igortomko@manychat.com)
Professional Scrum Developer I
Mar 2020 (Credential ID igortomko@manychat.com)
UX & Product Design
2016
Master's degree of Information Technologies in Design
2007 - 2012
skills.
Core
Leadership
Teamwork
Communication
Product Management
Design Strategy
Roadmap
Customer Development
Product Launch
Product Analytics
OKR
SCRUM
Product Design
User Centered Design
UX/UI
Interaction Design
AI
Gamification
Onboarding
Habit Loop
Mobile App
Design Systems
Usability Testing
Other
Hard Training
Low Kicks