Principle Product Designer
16+ year exp in SaaS, AI, Mobile
From cold onboarding to hell yes retention!
Worked with

cases.
His key qualities are a strong problem focus, a drive to find the perfect solution, and high execution speed. Igor works equally well on interface design and long-term strategy.
His key qualities are a strong problem focus, a drive to find the perfect solution, and high execution speed. Igor works equally well on interface design and long-term strategy.
His key qualities are a strong problem focus, a drive to find the perfect solution, and high execution speed. Igor works equally well on interface design and long-term strategy.
about.


Today I’m Head of Design at Vocal Image, founder of Storeez.app, and co‑owner of Stray Dog Barbershop.
I mentor designers, advise startups. I’m writing a guide on crafting products that hook users like first love.
Since 2020 I’ve became a digital nomad and collect valuable things.
I’m just a DM away.
Today I’m Head of Design at Vocal Image, founder of Storeez.app, and co‑owner of Stray Dog Barbershop.
I mentor designers, advise startups. I’m writing a guide on crafting products that hook users like first love.
Since 2020 I’ve became a digital nomad and collect valuable things.
I’m just a DM away.
about.


Today I’m Head of Design at Vocal Image, founder of Storeez.app, and co‑owner of Stray Dog Barbershop.
I mentor designers, advise startups. I’m writing a guide on crafting products that hook users like first love.
Since 2020 I’ve became a digital nomad. I switch cities little slower than I ship product hypotheses or hack on myself.
I’m just a DM away.
behavior design playbook.



Behavior Design
Foundation

Soon
Perception Psychology

Soon
Habit Formation

Soon
Gamification Playbook

Soon
Ethics & Al Personalization

Stop user bleed. Talk to me.
I show teams, products, and founders exactly:
where and why users get stuck;
how to enhance onboarding and retention;
how to build gamification that matters.

Design mentorship
Middle-level and senior designers: one-on-one mentorship. No lectures. Your tasks, your cases, growth through action.

Stop user bleed. Talk to me.
I show teams, products, and founders exactly:
where and why users get stuck;
how to enhance onboarding and retention;
how to build gamification that matters.

Design mentorship
Middle-level and senior designers: one-on-one mentorship. No lectures. Your tasks, your cases, growth through action.