Product Designer
16+ year exp in SaaS, AI, Mobile
From cold onboarding to hell yes retention!
about.
Today I’m Head of Design at Vocal Image, founder of Storeez.app, and co‑owner of Stray Dog Barbershop.
I mentor designers, advise startups. I’m writing a guide on crafting products that hook users like first love.
Since 2020 I’ve became a digital nomad and collect valuable things.
I’m just a DM away.
Today I’m Head of Design at Vocal Image, founder of Storeez.app, and co‑owner of Stray Dog Barbershop.
I mentor designers, advise startups. I’m writing a guide on crafting products that hook users like first love.
Since 2020 I’ve became a digital nomad and collect valuable things.
I’m just a DM away.
about.
Today I’m Head of Design at Vocal Image, founder of Storeez.app, and co‑owner of Stray Dog Barbershop.
I mentor designers, advise startups. I’m writing a guide on crafting products that hook users like first love.
Since 2020 I’ve became a digital nomad. I switch cities little slower than I ship product hypotheses or hack on myself.
I’m just a DM away.
His key qualities are a strong problem focus, a drive to find the perfect solution, and high execution speed. Igor works equally well on interface design and long-term strategy.
His key qualities are a strong problem focus, a drive to find the perfect solution, and high execution speed. Igor works equally well on interface design and long-term strategy.
behavior design playbook.
Behavior Design
Foundation
Perception Psychology
(Jul 2025)
Habit Formation
(Aug 2025)
Gamification Playbook
(Sep 2025)
Ethics & Al Personalization
(Oct 2025)